Watch & Jewellery Initiative 2030

We are proud to be part of the Watch & Jewellery Initiative 2030, a global collaboration between leading jewellery and watch brands committed to advancing sustainability across the sector. The initiative focuses on three key pillars: climate resilience, resource preservation, and inclusiveness, areas that closely align with our own priorities. Through this partnership, we work alongside peers to strengthen climate action, promote responsible sourcing and packaging, and advance gender equality. 


UN Global Compact 

We are also a participant in the United Nations Global Compact, the world’s largest corporate sustainability initiative. By joining the UN Global Compact, we commit to aligning our business with universal principles on human rights, labour, environment, and anti-corruption, and to contributing to the UN Sustainable Development Goals.


Women's Empowerment Principles

In December 2022, our CEO signed the UN Women’s Empowerment Principles (WEPs), reaffirming our commitment to gender equality and women’s empowerment in the workplace, marketplace, and community.

The WEPs guide our efforts to create fair opportunities, strengthen representation, and build a culture rooted in respect and inclusion. By aligning with this global framework, we commit to advancing equality across leadership, career development, and everyday business practices, recognising that empowering women is essential to sustainable and lasting progress.


Community Partnership - Reden International

At Sophie Bille Brahe, we believe responsibility starts close to home.

We collaborate with Reden International, a local organisation dedicated to supporting and empowering women exposed to human trafficking, exploitation, and prostitution. Since 2023, we have held an annual volunteer day where our entire team steps away from the office to contribute directly to Reden’s work. This includes hands-on initiatives such as renovating their night café — a safe space offering warmth, rest, counselling, and essential support for women in vulnerable situations. Through volunteer work, donations, and awareness-raising, we are proud to support Reden International’s vital mission and contribute to meaningful change within our local community.